Variable Data Printing

Variable data printing (VDP) technology provides the ability to produce multiple variations such as barcoding, multi-language, content versioning and personalization. With one single press run, variable data print provides endless customizations for each individual piece.

Variable data print can be used in the following applications:

• coded print documents
• transaction documents
• one-to-one direct mail
• pre-filled print forms

Coded Print Documents

Barcoding or coding your documents keeps your clinical study information private while streamlining your data gathering process. Each document can be automatically indexed and coded according to your specifications. Coding your documents provides:

• secure data transfer
• streamlines archiving and tracking
• improves data efficiency

Relevant Marketing

Variable data print offers content that is more relevant for each individual to motivate them to take action. Variable data communications build and strengthening client relationships while motivating action.

VDP allows you to target specific segments with different messages all in one print run saving you time and money. Keeping your message relevant by segment raises response rates significantly. Ask us for more information on how you can easily implement variable data into your next marketing project.

List Profiles

Integrated Graphics, Inc. delivers lists based on your profile selection. Target your audience by demographic and psychographic variables.

Not sure where to start?

Integrated Graphics, Inc.'s experienced staff works with you to provide the best business goal approach. Contact us for more information.

»Tips for adding variable to your direct marketing